Mindly: Mindfulness & Online Therapy Platform

Overview: Mindly, Mental Health Access Without Friction

Mindly is a mindfulness platform that connects people with psychologists specialized in mental health issues. The goal is to simplify therapist discovery and online appointment scheduling, giving young users and people seeking mental health support a calm, reliable path to care from home. This semester project was developed in collaboration with Carolina Ortega Barrios, Kristina Todorova, and Nikoleta Dalaktchieva.

The Challenge: Reduce Search Friction and Uncertainty

Users described anxiety around finding the right therapist and uncertainty about scheduling. The experience needed to lower emotional effort while keeping discovery and booking straightforward.

• Difficulty finding a suitable therapist
• Limited information about therapist profiles
• Scheduling conflicts and availability gaps
• Lack of personalized support cues

Storytelling: From Empathy to Flow

We used a structured UX process to move from empathy to interaction flow: personas to frame needs, a customer journey map to surface stress points, and moodboards and storyboards to guide the emotional tone. We mapped Moments of Truth to ensure the interface supports users at the most sensitive points of the journey.

Solution: Calm-First Interface and Appointment Flow

The solution focused on reducing cognitive load: clear therapist cards, concise profiles, and a guided booking flow that feels predictable and supportive. The hi-fi flow below shows one of the key tasks step-by-step, from therapist discovery to appointment scheduling.

Validation & Impact

We validated first impressions with a five-second test and gathered post-task feedback using the UEQ. Participants associated the product with calm and relaxation, and overall satisfaction was positive across the experience dimensions.